Shopify

Client’s needs: Pikklepuss needed an engaging online platform that reflected their brand’s ethos and supported their growth. They required a functional, visually appealing site that could educate customers about their products and inspire new cocktail creations.

My approach: Starting with the Shopify platform, I implemented a complete redesign focusing on user experience and visual storytelling. I added a custom recipe module directly connected to their products, enhancing customer engagement by demonstrating the versatility of the mixers. To support business scalability, I integrated a subscription model that encouraged repeat business. SEO optimization was key to increasing organic visibility, driving more traffic to their site. For customer retention, I established a comprehensive email marketing and loyalty program.

Results: The revamped Shopify store significantly elevated Pikklepuss’s online presence. The site became more user-friendly, leading to increased engagement and higher conversion rates. The subscription model successfully generated a steady income stream, while the SEO efforts improved their visibility in search engines. Automated email campaigns and the loyalty program effectively boosted customer retention rates.

Client impression: Pikklepuss was exceptionally pleased with the redesign and the new features of their Shopify store. The enhanced functionality and aesthetic appeal contributed positively to their brand image and customer satisfaction. They valued the strategic approach to customer engagement and retention, which translated into tangible business benefits and an enriched online customer experience.